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Mark Jaffe

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Few, if any, information technology subjects have garnered more attention over the past two years than Big Data. It's a savior. It's evil. It's the killer app of killer apps. And now, according to Gartner analyst Svetlana Sicular, "Big Data Is Falling into the Trough of Disillusionment." This disillusionment is giving me a little bit of Big Data fatigue - at least in the sense that so much buzz is focused on what Big Data can do for marketing and business intelligence departments. Lost amid all the hype and hoopla is the story of how predictive analytics can help IT teams better understand and support the business applications that are the very lifeblood of their enterprise. After all, predicting the right service to offer your online customer won't help if the customer experiences sluggish application performance. And Big Data is not going away. Big Data begets Ve... (more)